Client : MEC – Medgar Evers College
Project: Redesign
Role : UX/UI Designer

In collaboration with in-house and external teams, we unified two parts for the business for a better customer experience and increase in engagement.
The Challenge

With new leadership came a new vision. As part of senior management restructuring, the company saw the need to refresh their website as quickly as possible. The company needed to create a credible, trustworthy, reliable web platform that simplified and provide resources for its users as well as generated business leads. Last redesigned in 2009. I planned to update the sites look and feel with clean navigation and overal cohesive experience.

My Role in the Team

I was responsible for the following:

  • Establish a UI strategy based on user centered design principles
  • Perform extensive UX research in discovery and defination phases
  • Gather all insights and create visual strategy
  • Develop of visual style and high-quality pixel perfect design
  • Provide a valid and responsive prototype
  • Establish all interactive elements
Take a glimpse into my design
Comparative Analysis

Doing solid investigative market research is essential for building a succesful digital product. In order to be competitive, one needs to know what’s out there and what has worked and has not worked. To connect the dots, you first need to collect the dots.

Achievements

What did I achieve during this project?
• Design received a lot of positive feedback from client and customer.
• The refined structure and UCD principles used in the design process brought good results. According to client GA stats conversion rates increased on homepage.
• Responsive design success revealed low mobile traffic bounce rate
• Increased business leads based on newsletter signup/ demo request.
• I was able to improved the consistency in UI and usability by implementing a new design language as well as an interactive elements which quickly highlights product benefits. The radial menu feature was very well recieved.

Retrospective

What did I learn during the development process?
• I learned a bunch of new technologies, fancy techniques, and other new stuff during the project.
• The importance of focusing on pains and needs of our customer, only then will we be able to get optimal UX.
• By revamping the landing page I learned how to follow the principle of progressive disclosure, which means that everything should help the user’s focus by reducing clutter, confusion, and cognitive workload. This improves usability by presenting only the minimum data required for the task at hand.
• Implementing UX measurement to quanitify our successe.
• Watching users try to accomplish tasks on early prototypes is the most effective and efficient way to uncover usability problems.

ABOUT ME
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ENTERPRENUER
  • Apparel Shop
  • Coffee Table Book
  • Laali Henna Shop
TEACHING
  • Web Design
  • UX / UI
  • Digital Design
  • Internship
CONTACT ME

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